A luxury hospitality brand refresh for Zephyrine's boutique hotel collection, elevating their position from business-focused accommodations to destination lifestyle properties. We orchestrated comprehensive photo shoots across 12 properties, developed new brand language, and designed signature guest experiences.

The repositioning strategy honored Zephyrine's heritage while embracing contemporary luxury travelers' desires for authentic, locally-rooted experiences. Average room rates increased 35%, direct bookings grew 89%, and the brand earned features in Condé Nast Traveler and Travel + Leisure.