Umbrella Corporation
- Campaign Strategy
- Brand Identity System
- Data Visualization
A comprehensive sustainability campaign positioning Umbrella Corporation commitment to achieving net-zero carbon emissions across Southeast Asian operations by 2030. We developed a multi-market visual identity system, digital platforms, and activation strategies that translated complex environmental data into accessible, inspiring narratives.
The campaign unified messaging across 8 countries while respecting regional cultural nuances, ultimately reaching 50M+ consumers and establishing new industry standards for corporate climate communication.
The campaign successfully translated our long-term sustainability commitments into a clear, compelling narrative that resonated across diverse Southeast Asian markets.
The strategic approach, combined with a cohesive visual identity and data-driven storytelling, allowed us to communicate complex environmental goals in a way that felt both credible and inspiring, while maintaining consistency across regions.
