Pertamini
- Advertising Campaign
- Brand Activation
- Creative Concept & Copywriting
A high-energy advertising campaign launching Pertalite's repositioning as the fuel of choice for Indonesia's rising middle class. Through bold visuals and relatable narratives, we captured the spirit of ambition and everyday journeys—from morning commutes to weekend adventures.
The campaign spanned TV commercials, digital platforms, outdoor billboards, and experiential activations across major cities.
As mentioned earlier, the campaign successfully translated Pertalite’s repositioning into a relatable and energetic narrative that reflects everyday journeys and aspirations. Strong creative concepts, bold visuals, and effective copywriting brought the brand to life across multiple touchpoints, from television and digital platforms to large-scale outdoor and on-ground activations.
