Kopi Pest
- Brand Identity
- Packaging Design
- Creative Direction
- Advertising Campaign
A full-scale brand launch for Kopi Pest, an urban coffee brand inspired by late-night culture and local coffee craftsmanship. The project aimed to create a bold yet approachable identity that resonated with young professionals and creative communities.
We developed a distinctive visual identity, packaging system, and campaign materials that balanced modern aesthetics with artisanal character. The creative direction drew inspiration from night cityscapes, warm lighting, and analog textures, translating the brand’s story into a cohesive visual language across physical and digital touchpoints.
The launch campaign was executed across café environments, takeaway packaging, and outdoor advertising, establishing strong brand recognition and positioning Kopi Pest as a contemporary local coffee brand with a strong point of view.
The brand launch successfully captured the atmosphere and personality we envisioned for Kopi Pest.
The creative direction and cohesive visual system allowed our brand to stand out in a crowded coffee market, creating a memorable presence that connects naturally with our audience.
